About Alisha Westerman

I'm Alisha Westerman, a brand consultant, life coach, and performer based in Los Angeles.

How I got here

I grew up working retail and service jobs from age 12 before I finally put my degree in creative writing to good use with a career in branding and marketing.

From a young age, I was drawn to gnosticism, mysticism, and ancient cultures. As a result, I see that branding has ancient roots, and can be a tool for spiritual growth and self-empowerment.

Pursuing my passions

At the same time that I began my super exciting career as a creative copywriter, I was building my practice as a life coach (way before it was trendy). I had studied various healing techniques for years prior. Coaching gave me a defined framework for helping others drop emotional baggage and live more empowered lives.

I'm accredited through Leadership That Works, and I've stayed dedicated to their methods because they're powerful and effective. While working for brands like Nissan and Nike, I coached clients on my lunch hours and weekends because the work has always brought me fulfillment and joy.

Connecting the dots

As a consultant, I use my coach training and my experience in branding, strategy, and creative work to support clients wherever they're at.

When I'm not doing all of the above, I’m performing around Los Angeles, writing about branding, self-development, and wellness on my Substack, Pretty Healthy, and running Brandwich, a workshop series about self-discovery through the lens of branding.

Bringing my perspective

As a queer biracial black woman and child of an immigrant, I bring an awareness of how cultural and power dynamics may impact my clients.

Let’s talk

If you’re looking for support with your work, creative projects or personal life, book a free intro call with me.