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Nissan Juke

Juke Color Studio was the branded name we gave to the new Juke Color Accessories. Nissan wanted to highlight the excitement of personalizing your Juke. We created an unusually cinematic product video to show how color is a catalyst. We got to work with music video/commercial director Rich Lee to create this piece. I got to help out every step of the way, from concepting to storyboarding; wardrobe, casting and props; choosing a location and a director; music selection, picture and sound edit. I also got to spend four hours in studio with experts at Sound Brigade, directing sound effects and dialing everything in down to just the right decibel.