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Hawk Nelson

What if you could pour out your heart to someone you lost? That was the purpose of Hawk Nelson’s song Zero, which was written for a friend who passed away. For the music video, I wrote from the survivor’s point of view, drawing from personal experience and actual letters to create copy that would pop from a distance and be heartfelt and relatable. I was also on set to communicate with the art department and oversee execution of the copy.